6 Tips for Choosing your Wix Payment Processor

Learn How to Choose the Best Wix Payment Processor Option for Your Business.

Using Wix for ecommerce? Then you’ll need a reliable way to accept cards and other payments from your customers, wherever they reside. Choosing the right payment processor can be the difference between quick growth and lagging sales, whether you’re considering using Wix’s limited in-house solution Wix Payments or are looking at other third-party payment options. If you’re just getting started accepting cards and other payments on Wix, here are some tips for choosing your payment provider and making it work for you.

6 Tips for Choosing your Wix Payment Processor  

1. Make Sure You Can Accept Your Customer’s Preferred Payment Methods

Card acceptance is a must, but depending on where your customers are located other payment methods can make a huge difference in your profits. Failure to do so could lead to high cart abandonment rates. More than 16% of shopper will abandon their cart when their preferred payment method is unavailable (FuturePay).

First, identify your target customer location. Then, consider how buyers in your target countries like to pay and their preferred local payment methods. Are credit cards or debit cards dominant? Do they use cash? Digital wallets? What payment methods do they trust? 

But you don’t have to be an expert on payments to get this right. Offering the right payment methods can be as simple as choosing the right plugin, like Rapyd’s which is designed from global ecommerce, and makes it easy to automatically localize checkout for your cross-border buyer.

2. Compare the Fees and Operating Locations of Available Wix Payment Gateway Options

Once you have a sense of where your buyers reside or where you’ll likely expand in the future, you can begin to compare available payment providers. Wix offers the ability to accept online payments using over 50 payment gateways around the world. You’ll also need to ensure that your preferred payment gateway accepts merchants domiciled in your country, which can be found on this list of available third party payment providers by country. 

All wix payment processors charge transaction fees, which vary by country. For example, some payment providers charge a percentage plus a flat fee amount on top of that (i.e.  2.9% + 30 cents). Rapyd offers significantly lower fees for merchants domiciled in Europe, and competitive pricing throughout Asia Pacific, the Americas and other locations.

When looking at pricing, also be sure to research if there are any setup fees or extra charges for fraud protection or recurring payments. Other third party payment providers charge more for support or additional services. 

3. Localize Checkout and Accept Multiple Currencies

Your goal is to help buyers feel confident shopping in their own language with prices displayed in their local currency. Wix helps you localize the checkout experience with the Language & Region tab in your site’s dashboard, which also includes the Site Currency section so you can easily choose a currency option from the drop-down list. If you want to display multiple currencies, you can set up a currency converter to show customer prices in their preferred currency.

4. Create a Customer-Friendly Checkout Experience

When setting up a Wix website payment gateway or Wix payment processing option, keep the customer experience in mind. A great customer checkout experience is important to fulfilling the sale.  To create a customer-friendly checkout experience, make pricing information crystal clear. There should be no confusion about what a customer will be charged. Additionally, be sure to show accurate shipping costs and timelines at checkout. The customer will want to know when they can expect their items and how much they’ll pay for shipping. 

Lastly, make your business’s contact information easy to find. If a customer needs additional support, they won’t want to spend time hunting for a phone number or chat box.

5. Ensure your Payments are Secure

Establishing secure payments and avoiding costly chargeback fraud are critical measures no matter what Wix payment processor you choose. Ask yourself: Does the payment provider you’ve chosen offer secure payment support for customers and merchants alike? Will customers feel secure sharing their personal information during checkout? Consider choosing a Wix payment provider with local expertise and clear support documentation. 

You’ll also want to protect your transactions with a payment plugin that offers robust, built-in security capabilities like AI-based fraud protection, PCI-DSS compliant and offers customizable alerts and controls for maximum flexibility. This way, you can rest assured you’re delivering secure ecommerce experiences for both your customers and your business.

6. Upgrade to a Premium Wix Account to Accept Payments

Before you can accept Wix payments, be sure you have a premium Wix account. Additionally, don’t forget to complete your account setup. This way, you’ll be sure all the important pieces are in place before you launch your online store and begin accepting payments.

To ensure you’re selecting the right payment provider, you’ll want to begin by figuring out your payment methods, compare the fees and operating locations of potential payment providers and ensure you’re setting up a localized checkout that accepts multi-currency payments. Make certain your provider offers secure payments, and don’t forget to upgrade to a premium Wix account to be able to accept payments. This way you’ll have a customer-friendly, high-converting checkout experience.

Sources

FuturePay. The Big Ticket Report. https://futurepay.com/wp-content/uploads/2017/01/FuturePay-The-Big-Ticket-Report-2017-1.pdf

Wix Help Center. Available Payment Providers in Your Country. https://support.wix.com/en/article/available-payment-providers-in-your-country